I’m a bit of a sucker for infographics (if you take a look at some of my Pinterest boards you’ll get the idea!) and when I saw this one, I thought it was worth sharing.

All of the tips sound simple and straight-forward enough – the most successful approaches usually are the easiest – I think success with these comes from consistency and doing them in a co-ordinated way. If you put the effort into a book launch, make sure your online presence reflects this and ties in…is it on your blog, Facebook and being promoted on Twitter with good links between them so your audience find the right feature? And rather than just pushing the event itself, think about sharing with people what it’s like organising the event – what has been fun and exciting, what has been challenging – is it what you expected? In general, people seem…