Each of your tweets only reaches a fraction of your followers. One way to reach a wider audience on twitter is the re-tweeting culture. People re-tweet tweets whose contents are related to their own, a favour that often is returned by the other party. I’ve been amazed at the kindness and curtesy you can find on twitter.

Many authors have started doing this in more organised (and less time consuming) ways by uniting with other authors on Facebook in tweet groups where they share each other’s tweets in daily reciprocal threads.

In reality it works something like this:

Someone creates a post in a particular FB tweet group. That post becomes the thread for that day and is open for 24 hours. Each author leaves a comment with a link to a tweet
e.g. https://twitter.com/CFFBooks/status/620927821502877696
Each participatant will retweet all the tweets in those comments on that day in exchange for their tweet being tweeted by everyone else.